Before submitting a campaign, you must gather the following information and may need to update your policies to ensure compliance with USA regulations.
Related articles: Business Verification for 10DLC
Campaign Description
Provide a clear and comprehensive overview of the objective or purpose of sending text messages. The description needs to answer who the sender is, who the recipient is, and why the messages are being sent.
Your campaign description should also answer what the user will experience after opting in to receive SMS.
- Who will send and receive messages
- The purpose of sending the messages
- The type of content you will send
- Estimated message volume and frequency
Customer Support Messaging Campaign Description
"Our support team will send messages to customers who initiate inquiries via SMS. Customers will receive responses from a live agent or automated system for troubleshooting, service requests, and general assistance."
Appointment Reminders & Scheduling Campaign Description
"QuickFix Plumbing will send SMS updates to customers regarding their scheduled service appointments. Messages will include appointment confirmations, estimated technician arrival times, and follow-up satisfaction surveys."
E-Commerce Campaign Description
"ABC Auto Parts will notify customers of order status updates, shipping confirmations, and delivery tracking. Messages will provide real-time tracking links, estimated delivery times, and delay notifications."
Two-Way Sales & Lead Follow-Up Campaign Description
"XYZ Agency will engage with potential customers who inquire about branding assistance and website creation. Messages will include responses to inquiries, follow-ups on interest, and appointment confirmations. Sales representatives will engage in ongoing 2-way conversations with contacts.
Call-to-Action (CTA) & Message Flow
Describe the different methods your subscribers will opt-in to receive messages. You must provide the exact verbiage you use to get consent from new subscribers.
Your CTA and message flow must contain these elements:
- Brand name (eg. "ABC Brand Agency")
- Message frequency (eg. "Message frequency varies")
- Consent method (eg. "online form, verbal consent, etc.")
Website Form - CTA & Message Flow
Users enter their phone number on [your-brand.com/contact] to request information about our service. The form includes consent that by submitting their information, they consent to receive SMS messages about our services, promotions, and updates. Consumers who contact us via phone will be asked for explicit consent to receive SMS communication. Message frequency varies.
Verbal Consent Script
Agent: “Thank you for your interest in receiving text messages from [Your Brand Name]. Do I have your permission to send you SMS messages to this number?”
Customer Response: Yes
Agent: Great! Keep in mind that message and data rates may apply, and message frequency will vary. You can reply STOP anytime to opt-out or send HELP for more information.
Appointment Reminders - CTA & Message Flow
Customers verbally consent when making an appointment to receive reminders and follow-up questions about their previous appointment. Message frequency varies.
Verbal Consent Script
Agent: “Thank you for your interest in receiving text messages from [Your Brand Name]. Do I have your permission to send you SMS messages to this number?”
Customer Response: Yes
Agent: Great! Keep in mind that message and data rates may apply, and message frequency will vary. You can reply STOP anytime to opt-out or send HELP for more information.
Event Planning - CTA & Message Flow
Our event participants opt in by signing up to participate in an event in person or on our website. We will also respond to users who text us with questions and send updates about events in which they participate. Message frequency varies.
Verbal Consent Script
Agent: “Thank you for your interest in receiving text messages from [Your Brand Name]. Do I have your permission to send you SMS messages to this number?”
Customer Response: Yes
Agent: Great! Keep in mind that message and data rates may apply, and message frequency will vary. You can reply STOP anytime to opt out or send HELP for more information.
Privacy policy
Your policy must state that mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Example statement
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.